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UNICEF World Children’s Day Campaign 2025 — Global Celebrity Co-creations

Summary

Global brand moment creative for World Children’s Day 2025, featuring a suite of content including premium talent and multi‑language content across social and YouTube. Largest WCD performance to date.

My role

Producer & Creative Lead — concepting, briefing, production oversight, post, and versioning for distribution across 70+ markets.

Impact

  • Millie Bobby Brown content: 13.5M organic impressions

  • Lamine Yamal content: 8.7M organic impressions

  • 55M+ 30‑second YouTube views across English + Spanish

  • Instagram: 82M views, 578K engagements, 25M video views

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