Climate Micro-Explainer Series
Summary
Mobile‑first PSA series designed as high‑frequency, low‑friction creative to build global familiarity with climate‑health risks.
My role
Creative Director — concepting, rapid scripting, directing edit teams, and multi‑language adaptation for global offices.
Impact
Heat & Children: 7M views
Heat & Maternal Health: 2M views
Distributed across 190+ offices as “drip content” supporting Climate Activation 2024