Celebrity Advocacy Work (2021–2023)
Summary
Premium celebrity-led content created for UNICEF’s global brand, advocacy and fundraising campaigns.
My role
Director, Producer & Creative Lead — scripting, creative development, talent briefing, production oversight, on-location directing and producing, multi‑platform adaptation, and collaboration with celebrity teams, and global digital channels.
Impact
Listen to the Future: 7.6M+ views, highest global watch‑time of the year
A Letter from the World’s Children: 4.6M+ views
Localized versions achieved 93–96% retention
27M+ total global views across 4 languages
Adopted by 70+ country offices